What’s Jewish About Amendment 4?

On behalf of a coalition of national Jewish organizations, I created a messaging and media campaign in support of Amendment 4, a measure on the ballot in Florida in 2018 to restore voting rights to the formerly incarcerated. The campaign was led by JOIN for Justice and included the Religious Action for Center and the ADL.

Florida’s huge Jewish population is a significant voting bloc, and the coalition struggled in reaching enough of its intended audience through community organizing to make a difference. In the closing weeks, I proposed, scripted, created, edited, and voiced the following whiteboard video. It went viral on the ADL-Florida Facebook page and other accounts to reach well over 100,000 despite no paid support, contributing to Amendment 4’s victory at the polls.